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Braun Series 7 Concept
Our tribute to one of the most precisely made objects in everyday life — engineered to a standard most products never reach. Every tolerance considered. Every surface justified. Not a gloss, but a proper look at what's actually going on under the skin. Decades of German engineering, made visible at last.
The aim was to turn the internal mechanics into something elegant, intentional, and distinctly graphical. Much of the creative process came down to restraint: deciding what to reveal, what to simplify, and what to leave unseen. The razor contains an unexpected level of functional detail, so every glimpse had to feel purposeful and carefully composed.
Credits
Design / Animation: Cornel Swoboda
Music: Sean Crowley
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